Our Month of Thanks, Holiday Ice Creams + Parfaits

Our Month of Thanks

‘Tis the season of thanks! And we’ll be thanking our customers with a special giveaway or deal every weekend in November.

November 7-8: Free sticker or keychain when you stop by the shop. No purchase necessary, but we appreciate it when you do!

November 14-15: 25% off any regularly priced pints in the double door freezer. Doesn’t include any already marked down pints.

Saturday, November 21: “Stuff Your Stanley” or any 40 oz wide mouth tumbler with 4 scoops for $12. Tumbler must be clean!

Sunday, November 22: FOUR 8 oz cups of select flavors for $10. While supplies last. Grab them from the double door freezer!

November 28-29: BOGO 50% off shirts and hats *and* a free mug with purchase of a regular scoop or more while supplies last.

Holiday Ice Creams + Parfaits

Now in the dip case: Peppermint Stick, Buttered Rum, and Belgian Butter Cookie. Holiday decor is going up, the shop is festive, and we want you to stop in and make merry with us!

Our Buttered Rum Cookie Parfait includes 2 layers of Buttered Rum ice cream, gooey butter cookie bites, and caramel syrup topped with fresh whipped cream, and Belle Toffee.

Our Peppermint Brownie Parfait includes 2 layers of Peppermint Stick ice cream, brownie bites, and chocolate syrup topped with whipped cream, and peppermint stick sprinkles.

Trick or Treat, Spooky Sprinkles, Cookies n Scream, and our S’mores Parfait

Trick or Treat in the Grove on Oct 31st
We’re participating in the neighborhood party from 4-6 pm on Halloween, then we close at 6 pm so everyone can have a safe and fun night. Back open on Sunday!

Tell us a joke for free spooky sprinkles!
St. Louis loves a good joke on Halloween. Tell us one and you get free spooky sprinkles through the end of October! If you need inspiration, check these out:

Why did ice cream start a band? (It has great licks.)
How does an astronaut eat ice cream? (As a float.)
Why was ice cream so bad at tennis? (It’s soft serve.)
Where do you learn to make ice cream? (Sundae school.)

Cookies n Scream is now available
Enjoy the frightful goodness of this seasonal favorite! Our other fall flavors are also in the dip case: check out the full lineup here

Conjure up a campfire: S'mores Parfait
A scoop of S'mores, hot fudge, and graham crunchies, then a 2nd scoop of Chocolate, marshmallow topping, and graham crunchies. Topped with whipped cream and a Teddy Graham!

Stop in and visit our ice cream shop!
Our current “Winter Hours” are 2-9 pm on Tuesdays, Wednesdays, and Thursdays, and 12-9 pm on Fridays, Saturdays, and Sundays.

Special Treats & New Swag at GroveCrawl & Oktoberfest

GroveCrawl is happening this
Saturday Oct. 5th, 4pm-10pm

Buy GroveCrawl tix! A night of live music, drink specials, shopping, entertainment, dance parties, food, and more. Learn about all that is going on: www.grovecrawl.com

We will be outside on our patio. Grab a FREE keychain! Check out our newest T-shirts, hats, and tumblers! Snag a Disptix or pop inside for a scoop, shake, or sundae!

If the design on our new T-shirt looks familiar, it’s because it mimics our Instagram wall inside the shop. Stop in to check it out! We’re hoping to see your smiling face.

Try a Special Spirited Shake!

Brown Squirrel Spirited Shake: Serendipity Vanilla Ice Cream, Amaretto, Dark Crème de Cacao, and Vodka from Eight Track Spirits, one of the GroveCrawl sponsors.

Celebrate Oktoberfest in The Grove:
Friday, Oct. 4th thru Sunday, Oct. 6th

Urban Chestnut celebrates Oktoberfest Friday thru Sunday in The Grove. Make sure you stop in and see us at Serendipity!

This is an indoor/outdoor event. No tix required, but VIP tix available. All ages welcome and pets welcome at Oktoberfest.

Special Oktoberfest treats are back!

Black Forest Sundae: Bordeaux Cherry ice cream with chocolate syrup, marshmallow topping, whipped cream & cherry.

Cherry Brown Cow Float: Black Cherry Soda from Fitz’s and a scoop of Chocolate ice cream. Even better, make it into a:

Cherry Holy Cow Float: Black Cherry Soda and a scoop of Chocolate ice cream with a shot of Four Roses Bourbon. Prost!

Our Fall Ice Creams Return + Grab and Go Pints and Dipstix

Our Fall Ice Creams Return

It’s still hot outside, but we couldn’t wait any longer. Shorter days, longer nights, and back-to-school means we have:

• Smores
• Turtle Cheesecake
• Caramel Apple Pie
• German Chocolate Cake

Scooped and served up here as a Tiny Trio (with a bonus tiny scoop) in a waffle bowl! All are currently in the dip case.

Grab and Go Pints and Dipstix

When you stop in Serendipity for a Scoop, Spirited Shake, or Delectable Delight, then check out our double door upright freezer.

There are lots of pint options with the occasional dot indicating 25% off. And pints are often updated with new and various flavors!

Dipstix are made with a big scoop of our vanilla (or chocolate ice cream) covered in semi-sweet chocolate, then rolled in almonds.

We hope to see you in The Grove!

Donate for a Free Waffle Cone + Summer Ice Creams Continue

Donate a Back-to-School Item and
Get a *Free* Waffle Cone Upgrade!

We are collecting back-to-school donations for KidSmart. Drop them in the bin and we will upgrade your order (of a regular scoop or more) to a FREE waffle cone. Donate:

Notebooks • Pens & Pencils • Erasers • Crayons & Markers • Rulers • Backpacks • Binders & Folders • Calculators • Glue Sticks • Scissors • Anything else you can think of!

Thanks for visiting our ice cream shop and supporting KidSmart in conjunction with Front Door St. Louis (our building owners). Come get a house-made waffle cone!

Summer Ice Creams Continue

There are still lots of summer flavors in the dip case here at Serendipity. Stop by for these customer favorites:

Orange Dream: Orange and Vanilla Swirl • Yankee Doodle Dandy: White Chocolate with Blueberry and Raspberry Stripes • Play Ball: Popcorn Ice Cream with Roasted Peanuts and Caramel Stripe

You can always check out the full list of current flavors in the dip case by visiting our Ice Cream Shop Menu page.

Note: Flavors change frequently. And grab some pints from our double-door freezer! So many delicious options!

Dubai Chocolate Sundae + Noah Kahan's Last Meal + Our Truck Turns 80

Dubai Chocolate Sundae

Closing out National Ice Cream Month with a Dubai Chocolate Sundae! Made with pure Pistachio Ice Cream, hot fudge, and topped with kataifi, this special is available now through Sunday.

“It’s the best ice cream I have every tasted!” - Beckie Jacobs

Noah Kahan’s Last Meal

We were chosen by Noah Kahan’s team as part of The Detour Guide that celebrates his show at Busch Stadium this Sunday, August 2nd.

Featuring Noah’s Last Meal (go check out his video), we have white cake with white icing served with Cookies n Cream Ice Cream. As always, you can change the ice cream flavor.

Take this treat to the next level by using all of the above and then adding hot fudge, whipped cream, and cherry. Our Last Meal Sundae is available this weekend at Serendipity as well.

Our Fire & Ice Cream Truck turned 80...
Book our vintage 1946 Ford Fire Truck!

Our Fire & Ice Cream Truck had ice cream for the campers at Midtown Community Services, our neighbors here in The Grove.

If you don’t know about this longtime non-profit, located at 1202 Boyle (across the street from St. Cronan Church), check them out!

Ready to book the truck for a private party or event? Contact the Truck Manager! Email: fireandicecreamtruck@gmail.com or call: 314-570-4393. Let us know the date of the event and the number of people you expect!

National Ice Cream Day is Sunday. View Our Specials!

It isn't summer without National Ice Cream Day, and everyone will scream for ice cream this Sunday, which happens to be our 23rd anniversary!

This year, Serendipity is featuring:
• Door Prizes* (while supplies last)
• 3 Free Toppings with a Scoop
• Half Off Dirty Sodas
• Buy 2 Get 1 Dipstix

*Stay tuned to Facebook and Instagram for the reveal!

The doors open at Noon and the
celebration continues until 9 pm

"I am so very grateful for your love and loyalty the past 23 years. Sunday will be a delicious and delightful day. And I am looking forward to seeing your smiling faces!"

— Beckie Miller Jacobs, Owner, 🍨
Serendipity Homemade Ice Cream

Taylor Swift Wedding Flavors + July 4th + Other July Events

Taylor Swift Wedding Flavors

The big day happens this Friday! (Or does it?) Regardless, a few Taylor Swift inspired flavors from have returned to Serendipity:

Champagne Problems 💍 Solved is our Champagne Sorbet flavor. One customer said, “A dream on a cold spoon. Outstanding.”

Lavender Haze ❤️ For Life is our Honey Lavender flavor. And may that euphoric feeling of being deeply in love remain forever!

Wildest Dreams ✨ Come True is our Orange Dream flavor. A summer favorite that is currently in the dip case. Come visit us!

July 4th — Serendipity is Closed

We are giving our hard working staff the day off to enjoy food, fun, and fireworks with family and friends. Thanks for understanding!

Our Yankee Doodle Dandy is still available. It is our White Chocolate Ice Cream with a blueberry and raspberry stripe. It’s so good.

Stay safe and enjoy celebrating USA’s 250th birthday!

Other July Events (save the date)

• Saturday, July 11th at UCBC
Beer Mile North American Classic

• Sunday, July 19th at Serendipity
Our National Ice Cream Day Party

• Saturday, July 25th in The Grove
World Naked Bike Ride St. Louis

Born in the USA Parfait + Juneteenth Sundae + Beer for Dad

New! Born in the USA Parfait

Here is how we make it! Starting at the bottom and working up:

Scoop of Strawberry Ice Cream • Layer of Strawberry Topping • Scoop of Blueberry Ice Cream • Layer of Marshmallow Topping • Whipped Cream • Cherry Pop Rocks

You simply have to try it. Get yourself down here to The Grove!

Celebrate Juneteenth

This Friday is Juneteenth. Come celebrate with a special sundae! A scoop of Butter Pecan Ice Cream or Black Walnut Ice Cream, your choice of one topping, whipped cream and cherry with special sprinkles.

Beer (Floats) for Dad

If Dad comes in for the Root Beer Float (made with Fitz’s Root Beer) or a Beer Float (made with Bluewood Brewing Sweet Dreams Chocolate Milk Stout), then that purchase includes a FREE* kids scoop.

*Note: One child per float; child must be present. “Happy Father’s Day” to all of the great Dads out there. We appreciate all that you do for us. Stop in and see us — with or without the kids — this summer!

Summer Ice Creams + Our New Southern Delight Parfait

Summer Ice Creams Return

When it gets hot, remember that we have super cool summer favorites back in the dip case at Serendipity: Blueberry, Peach, Banana Caramel, and Orange Dream (orange and vanilla ice cream).

Plus, our Independence Day/July 4th flavor is available. Yankee Doodle Dandy is white chocolate with a blueberry and raspberry stripe... Red... White... Blue... It's waiting for you! Stop in the shop!

Our New Southern Delight Parfait

Here is how we make it! Starting at the bottom and working up:

Banana Caramel Ice Cream • Layer of Caramel Topping • Baby Vanilla Wafers • Butter Pecan Ice Cream • Second Layer of Caramel Topping • Whipped Cream • Pecans • Cherry

OMG! It is so darn good. Get yourself down here to The Grove!

Summer hours reminder: Friday, Saturday: 12 pm - 10 pm × Sunday, Tuesday, Wednesday, Thursday: 12 pm - 9 pm × Monday: Closed

Memorial Day Weekend + The Battlehawks at Serendipity

It is Memorial Day Weekend. School is out or almost out and summer is starting. Serendipity is now open at noon Tuesday through Sunday. Here are a few other things happening:

25% Off for Veterans and Active Service Members. While Serendipity always offer 10% Off to military, this weekend only we’re upping it to 25% Off. Thanks to ALL for their service!

Show Me St. Louis’ Malik Wilson is Visiting this Monday. Serendipity is closed on Monday, but Malik Wilson will be at the shop talking to owner Beckie Jacobs at 10 am. Please watch!

Lean more about both Show Me St. Louis and journalist Malik Wilson on Malik’s Facebook Page and Malik’s Instagram Page. And thanks to Malik for posting about his Name of the Day!

Battlehawks at Serendipity
Tuesday, May 26th, 6-7 pm

Join Serendipity in celebrating the St. Louis Battlehawks! We will be serving up ice cream while you spin the prize wheel for some great Battlehawks swag!

The Battlehawks will pass out mascot stickers and buy* scoops for kids (12 and under while supplies last). *Note: with the purchase of a regular sized ice cream treat.

Try a delicious BATTLEHAWKS BLUE-berry Sundae. It is made with Serendipity’s blueberry ice cream, blueberry topping, whipped cream, cherry, and sprinkles.

Try a delicious BATTLEHAWKS BLUE-berry Parfait. Same as the above, but a parfait includes two scoops of blueberry ice cream separated by cake bites, So good!

Mommy’s Little Helper & Mudslide + Mother’s Day Contest

Great Moms deserve a great scoop of our delicious homemade ice cream this weekend. With Mother’s Day coming, ‘tis the season for:

Mommy’s Little Helper, which is espresso ice cream with chocolate chips and bourbon. Never tried it? Come get some! If you have, then come back for more. Mom deserves it.

Mommy’s Little Mudslide, which is a Spirited Shake made with Mommy’s Little Helper, Vodka, Irish Cream, and Dark Crème de Cocoa. Topped with whipped cream and cherry!

Mother’s Day Contest

Does your Mom love ice cream? Enter our contest for a chance to win a pint of Serendipity Ice Cream, every month, for a year. If chosen, then you and your Mom will both receive a “Pint of the Month Club Card.” It’s good for 1 pint per month for 12 consecutive months.

Write and tell us why your Mom is awesome! Click to enter and submit. Submissions will be reviewed and we will pick at least one lucky set of winners. And thanks to all of the awesome Moms out there! We really appreciate everything you do for us. Thank you!