A Message From Owner Beckie Jacobs

I am proud to say that I have been serving up ice cream at my shop at 8130 Big Bend Boulevard in Webster Groves for 15 years, as well as selling my ice cream to local restaurants and retailers. I have enjoyed making and selling the BEST ice cream in the area.

Recently, I inked an agreement with The Chocolate Shoppe Ice Cream Company in Madison, WI, to provide super-premium ice cream in my shop and to my local wholesale customers. The reason is simple, yet complicated. The FDA's Food Safety Modernization Act (FSMA) went into effect for very small businesses like Serendipity in September. The regulation imposes additional stringent standards on wholesale food production, impacting many local purveyors' ability to provide products for resale.

I first heard about FSMA a couple of years ago. Since then, I diligently researched the requirements and completed the FDA's training – just like when I opened in 2003. Once I realized how much FSMA would impact every aspect of our wholesale production of ice cream, it became clear that spending hundreds of thousands of dollars to upgrade my production facilities to meet the new standards would not be the best business decision.

Fortunately, I was approached by The Chocolate Shoppe Ice Cream Company, a family-owned and operated company that has been making award-winning ice cream for more than 50 years, to serve as a new supplier for my shop and the many restaurants, hotels, and country clubs I serve.

My first priority has always been serving the most delicious ice cream for our customers. When I tried their super-premium ice cream many years ago, I was blown away. The taste and quality are better than anything else I’ve ever tried. Outside of my own ice cream, theirs is the only ice cream good enough for my customers.

Plus, since The Chocolate Shoppe Ice Cream Company already meets the FDA requirements for FSMA, I feel confident that the switch will allow me to continue to delight customers, both in my shop and at the many locations that proudly serve Serendipity ice cream. Serendipity is the only retailer and distributor of The Chocolate Shoppe Ice Cream Company ice cream in St. Louis.

Chocolate Shoppe Ice Cream starts with 100% natural base mix made with pure cane sugar and natural stabilizers. Many flavors are 100% natural. If you notice that the ice cream reminds you of gelato in Italy, it’s probably due to the extremely low amount of air in the ice cream. For those who are interested, the ice cream is also Certified Kosher by the Chicago Rabbinical Council.

I will carry up to 13 flavors of Chocolate Shoppe ice cream, but don’t despair! Serendipity will still make Cookie Monster and Gooey Butter Cake, which will now be available EXCLUSIVELY in my shop. Enjoy them by the scoop or in Serendipity’s Dipity Dough custom ice cream sandwiches, sundaes, Spirited Shakes, and other specialties.

I truly appreciate all of your support over the past 15 years. I invite you to stop by the shop and check out the new flavors for yourself. I hope you love them as much as I do!

Sincerely – Beckie Jacobs

National Ice Cream for Breakfast Day

On Saturday, February 3rd, we will be celebrating our TENTH ANNUAL celebration of National Ice Cream For Breakfast Day. From 8am to 10pm, we will be welcoming customers to come and enjoy breakfast-inspired frozen treats, such as our Waffle Ice Cream Sundae featuring our world famous Maple Bacon Crunch (maple-pecan ice cream with maple syrup and crispy bacon).

Other highlighted specials include Saturday Morning Cartoons (blue moon ice cream with chocolate covered Fruity Pebbles cereal), French Toast Crunch (spiced French vanilla ice cream with chocolate covered Cinnamon Toast Crunch cereal), and ice cream sandwiches made with Eddie’s Southtown Donuts.

As always, we encourage guests to sport their favorite pajamas, which earns you a free Serendipity mug filled with your choice of coffee, tea, or hot cocoa. Adults can turn these into “grown up” mugs by making them “spirited” for a small additional charge and choosing from Irish Coffee (coffee and Irish whiskey), Peppermint Patty (hot cocoa with peppermint schnapps), Hot Toddy (tea and bourbon), or a mimosa (orange juice and sparkling wine).